What kind of cafe interior decoration can attract customers to come to your cafe? Read the discussion here.
Culinary business such as cafes and restaurants are currently popular business. This is comparable to the lifestyle of people who like to hang out. To face the competition in this business, the taste of food and decoration is an important factor to attract customers.
Often they take pictures at a cafe and then upload them to social media. This of course can be one of the marketing strategies that you must do. So that the decoration of the cafe has an important role in attracting visitors. Here we provide cafe decoration tips for your inspiration.
1. Determine the theme
Consider this carefully when choosing a theme for your cafe. A theme should be one that expresses your vision and is easy for you to market to. The cafe themes include modern, vintage, and traditional. Then there are grab-and-go cafes and hangout cafes. Grab-and-go cafes are cafes that prioritize takeaway services. While hangout cafes prioritize on-site dining services.
The modern cafe has a design with large windows, neutral colors, and lots of sockets. While the traditional cafe carries elements of tradition from the building to the furniture.
2. Adjust color and material for interior decoration
Of course, you have to match the colors and materials with the cafe theme. The colors in the interior decoration of the cafe include the color of the wall paint, furniture, and ornaments. While for a modern cafe, use natural and neutral colors like black, white, gray, and natural wood colors for the furniture.
3. Choose suitable and comfortable furniture
You should choose cafe furniture such as tables and chairs carefully. The furniture you choose must be comfortable for customers. Cafes with modern themes usually use sleek type furniture and simple shapes. For vintage-theme cafes, you can use cast iron furniture.
Cast iron table legs are often used in cafes and restaurants. These table legs are an important part of a cafe table because it supports the weight of a table full of dishes. Therefore, you must choose a table leg from very strong material so that it doesn’t break easily, for example, cast iron.
4. Enhance your cafe interior decoration with lighting
Lighting serves to liven up the atmosphere of the room. There are 3 basic types of lighting that you can use for an interior cafe:
- Ambient lighting
Ambient lighting is basic lighting which functions as the main lighting. We do ambient lighting by placing the lights in the center of the room or at several symmetrical points. For example, the lights that you place on the ceiling. While the types of lights that you can use for ambient lighting are LED lights or chandeliers.
- Task ligthing
Task lighting is a type of concentrated lighting by placing light sources where it is most needed and for the visibility of activity. It is needed to avoid eye strain and fatigue when doing an activity due to the lack of light. You can do task lighting for your cafe by installing a pendant light on top of each cafe table. Thus, customers can clearly see the dishes you are serving.
- Accent lighting
Accent lighting serves to highlight certain areas and emphasize a focal point in the room. Examples of the application of accent lighting are track light to highlight works of art, textures walls, or other architectural features.
Natural lighting
Besides using lamps for lighting, natural light from the sun is also very important for the interior of your cafe. A room that gets enough sunlight will not be damp and avoid mold. Let the sunlight in through your cafe windows.
5. Liven up your cafe atmosphere with music
For many people going to cafes and restaurants is not just about food, it’s about experience and atmosphere as well. And music has an important role to play in this. Music can not be seen directly by the eye but we can enjoy it by listening to the strains. Choosing the right music can liven up the atmosphere and make customers feel happy to linger in your cafe.
You should change the song selection for the cafe playlist based on the time of day. For lunch, you can play soft and fun songs. While for the happy hour, which is 5 PM-7 PM, you can play instrumental or from indie musicians songs. Then, for dinner until midnight you can play jazz, classic rock, and upbeat songs.
Don’t forget the exterior…
After decorating the interior of the cafe, don’t forget the exterior of the cafe. The exterior of the cafe is an important part because it is what the customer sees first. If the exterior looks good, then customers will be attracted to the cafe. The exterior of the cafe must match your theme and give people an inviting impression.
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